CREATIVITY......
INNOVATION.....
This is the process by which entrepreneurs convert opportunities(ideas) into marketable products.
Here are some sources of innovation....
- Trends like dyeing the hair, putting more make-up.
- Unexpected occurrences like terrorist attacks.
- Incongruities like overnight package delivery.
- Process needs like free products.
- Industry and market changes for example health care industry changing to home health care.
- Demographic changes like retirement.
- Perceptual changes like exercise.
- Knowledge based concepts for example technology, robotics e.t.c.
There are also types of innovation:
- Invention: This is the creation of brand new ideas. Such concepts are revolutionary. For example; the invention of the light bulb by Thomas Edison.
- Extension: This is expansion of an already product, service or process.This is a different application of a current idea. For example; McDonald's owned by Ray Kroc.
- Duplication: This is the replication of an already existing idea. This is not the exact replication but adding a touch to enhance the concept. For example; Wal-mart department stores.
- Synthesis: This is the combination of existing concepts into a new formulation. For example FedEx.
Learnt enough 4rom this u are a good teacher keep it up
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