Thursday, 1 November 2012

The difference between Innovation and Creativity


CREATIVITY......

This is the generation of ideas that results in the improved efficiency or effectiveness of a system.



INNOVATION.....
This is the process by which entrepreneurs convert opportunities(ideas) into marketable products.


Here are some sources of innovation....

  • Trends like dyeing the hair, putting more make-up.
  • Unexpected occurrences like terrorist attacks.
  • Incongruities like overnight package delivery.
  • Process needs like free products.
  • Industry and market changes for example health care industry changing to home health care.
  • Demographic changes like retirement.
  • Perceptual changes like exercise.
  • Knowledge based concepts for example technology, robotics e.t.c.



There are also types of innovation:

  • Invention: This is the creation of brand new ideas. Such concepts are revolutionary. For example; the invention of the light bulb by Thomas Edison.
  • Extension: This is  expansion of an already product, service or process.This is a different application of a current idea. For example; McDonald's owned by Ray Kroc. 
  • Duplication: This is the replication of an already existing idea. This is not the exact replication but adding a  touch to enhance the concept. For example; Wal-mart department stores.
  • Synthesis: This is the combination of existing concepts into a new formulation.  For example FedEx.


1 comment:

  1. Learnt enough 4rom this u are a good teacher keep it up

    ReplyDelete